Licensing Guide
Find the right license
for your project.
The right license depends on how and where you use the font, not on who you are.
Jump to a license
What are you making?
Pick the medium that best describes your project. You can combine licenses in one order to save up to 20%.
License details
Every license, explained.
Each license covers a specific medium. Combine licenses in one purchase and save up to 20%.
In plain terms: Install the font on your computer and use it in apps like Illustrator, InDesign, Figma, or Word. Designs you create can be published anywhere, as long as the font is not embedded as live, selectable text.
- Install on computers up to your tier
- Design logos, branding, and identity systems
- Create print: books, magazines, packaging, posters
- Export images for websites or social media
- Embed in PDFs for print or distribution
- Use for client work — covers you as the designer
- Install on more computers than your tier
- Share the font files with your client
- Embed as live text on a website
- Use inside a mobile or desktop app
- Redistribute or resell the font files
| Tier | Who it's for | Multiplier |
|---|---|---|
| 1–5 Users | Freelancers and small studios | 1× base |
| 6–20 Users | Mid-size studios and agencies | 4× base |
| 21–50 Users | Large agencies and companies | 9× base |
| 51–100 Users | Enterprises | 18× base |
| Unlimited | Corporations, unlimited seats | 30× base |
A "user" is one person with the font installed. A computer shared by multiple people counts as multiple users.
In plain terms: Use the WOFF/WOFF2 files with @font-face in CSS so visitors see the font as actual text, not an image. This covers headings, body copy, navigation, and any other live text on a website.
- Use the font as live text on websites
- Host WOFF/WOFF2 files on your own server or CDN
- Use across all pages of the same domain
- Use on client websites (priced per site's pageviews)
- Allow visitors to download the font files
- Exceed monthly pageviews beyond your tier
- Use in an app's webview — needs an App license
- Use on SaaS products beyond appropriate tier
| Tier | Who it's for | Multiplier |
|---|---|---|
| 0–25K pageviews/mo | Personal sites, portfolios, small businesses | 2× base |
| 25K–100K pageviews/mo | Growing businesses and blogs | 8× base |
| 100K–500K pageviews/mo | Established businesses | 18× base |
| 500K–1M pageviews/mo | Large publications and e-commerce | 36× base |
| Unlimited | High-traffic platforms | 60× base |
Check Google Analytics or your hosting stats. If in doubt, round up to the next tier.
In plain terms: Embed the font inside a digital publication file (ePub, PDF) distributed to readers. Each distinct publication counts as one title, not each copy sold.
- Embed in ePub, PDF, and digital publication formats
- Distribute to unlimited readers
- Sell on Kindle, Apple Books, Gumroad, etc.
- Publish revised editions without a new license
- Publish more titles than your tier allows
- Allow readers to extract font files
- Use the same license for a website or app
| Tier | Who it's for | Multiplier |
|---|---|---|
| 1 Title | Single book or publication | 1× base |
| 2–5 Titles | Small publishers and series | 4× base |
| 6–20 Titles | Mid-size publishers | 9× base |
| 21–50 Titles | Large publishers | 18× base |
| Unlimited Titles | Publishing houses with large catalogs | 30× base |
A 3-volume series = 3 titles. A revised edition of the same title does not count as a new title.
In plain terms: Embed the font in animated HTML5 banner creatives served through ad networks on websites you don't own. Priced by total ad impressions delivered.
- Embed in HTML5 banner ad creatives
- Serve via Google Ads, Meta, programmatic networks
- Run multiple campaigns under one license
- Use across multiple banner sizes per campaign
- Exceed total impressions beyond your tier
- Use for static image ads (needs Desktop license)
- Use for ads inside an app (needs App license)
| Tier | Who it's for | Multiplier |
|---|---|---|
| Up to 250K impressions | Small campaigns and testing | 3× base |
| Up to 1M impressions | Standard campaigns | 12× base |
| Up to 5M impressions | Large campaigns | 27× base |
| Up to 20M impressions | National/regional campaigns | 54× base |
| Unlimited | Global campaigns | 90× base |
Impressions = total times the ad is displayed across all placements. Find this in your ad platform's reporting dashboard.
In plain terms: Bundle the font inside an application that end-users download and install. The font is part of the app's UI, not used by the user in a creative tool. Priced by number of app installs.
- Embed in iOS, Android, macOS, Windows, Linux apps
- Use for the app's UI typography
- Distribute via any app store or direct download
- Cover multiple app versions under the same license
- Exceed app downloads beyond your tier
- Allow users to extract or install the font themselves
- Use in a font management or design tool app
| Tier | Who it's for | Multiplier |
|---|---|---|
| Up to 10K downloads | Indie apps and MVPs | 5× base |
| Up to 100K downloads | Growing apps | 15× base |
| Up to 1M downloads | Established apps | 40× base |
| Up to 10M downloads | Popular apps | 80× base |
| Unlimited | Widely distributed platforms | 150× base |
Count cumulative installs from your app store analytics dashboard, regardless of device or update version.
Bundle & save
Need more than one license?
Select multiple licenses in a single order, the discount is applied automatically at checkout. No code needed.
Quick reference
Common use cases at a glance.
Find your situation and know exactly which license you need before you buy.
| I want to… | License(s) needed |
|---|---|
| Design a logo in Illustrator or Figma | Desktop |
| Design brand identity for a client | Desktop |
| Print a brochure, poster, or packaging | Desktop |
| Create social media graphics | Desktop |
| Use font as live text on my website | Web Font |
| Build a website for a client | Web Font |
| Design software + live text on website | DesktopWeb Font |
| Publish an e-book or digital magazine | ePub |
| Create a downloadable PDF guide | ePub |
| Run HTML5 banner ads on Google or Meta | Digital Ads |
| Build an iOS or Android app | App |
| Build a website and a mobile app | Web FontApp |
| Full rollout — print, web, ads, and app | DesktopWeb FontDigital AdsApp |
Still have questions?